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PRIVACY POLICY (South Africa – POPIA Compliant)

Essence of Ignition (“we”, “our”, “us”) is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information in accordance with the Protection of Personal Information Act (POPIA) of South Africa.


1. Information We Collect

We may collect the following personal information when you interact with us, make a booking, or use our services:

  • Your name and surname
  • Contact details (email address, phone number, social media handle)
  • Event details (date, location, type of event)
  • Payment information (where applicable)
  • Video and media content captured on the 360° booth
  • Any information you voluntarily provide through forms or communication channels

2. How We Use Your Information

We use your information only for purposes relevant to our business, including:

  • Processing bookings and inquiries
  • Delivering your 360° video booth service
  • Managing payments and invoicing
  • Communicating with you regarding your event
  • Improving our services and website experience
  • With your consent, using selected content for marketing or portfolio purposes


We will never sell or share your personal information with unrelated third parties.

3. Consent for Media Usage

Videos and content captured at events remain the property of the client.
We will only use your footage for marketing, social media, or promotional purposes if you give us explicit permission.
This consent may be given in writing, via message, or through a signed booking agreement.

4. Sharing of Information

We may share your information only with:

  • Service providers who assist us (e.g., payment gateways, video delivery platforms)
  • Regulatory authorities if legally required
  • Venue representatives for coordination (only when necessary)


All third parties are required to keep your information confidential and use it only for the purpose intended.

5. Data Storage & Protection

We take reasonable steps to protect your personal information from:

  • Loss
  • Damage
  • Unauthorised access
  • Misuse or alteration


Your information may be stored securely on password-protected systems, cloud platforms, or booking tools

6. Your Rights Under POPIA

You have the right to:

  • Access the personal information we hold about you
  • Request corrections or updates
  • Withdraw consent at any time
  • Request that we delete your information (where legally permitted)
  • Ask how and why your information is being used


To exercise any of these rights, please contact us using the details below:


📧 bookings@essenceofignition.co.za
📱 081 361 4407 / 079 650 8455